If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll highlight the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

According to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

Importance of a Website for Marketing

The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.

Targeted Information:

The importance of a website for content marketing is also significant. Your content needs a place to live. Whether it’s product descriptions, you need a place to display that information so that prospective customers can find it.

Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like the article you’re reading right now that’s providing you with more information.

Email Marketing:

Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your weekly newsletter like we do.

Each week, we send our subscribers more information on our services so they can learn more about what we do. They do this by clicking the links to our website.

Search Engine Optimized:

The importance of a website for search engine optimization (SEO) lays in the way that this marketing tactic works. When customers use the search engine to research products, services, brands, or even challenges, the search engine delivers a list of web pages relevant to these topics.

So, if you want to bring some of this online traffic to your own business, you need a website to drive that traffic back to. The more optimized this site is for search engines like Google, the more chances you have to reach new consumers.

Make sales around the Clock:

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business.

The importance of a website for sales cannot be overemphasized
Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.

Additionally, your website offers another channel for sales. In addition to selling your products and services online, you can provide consumers with the information they need to make an informed purchasing decision.

Building Credibility:

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry. The content that you create and publish to your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

Providing Accessibility:

A website provides accessibility to your target audience around the clock. Even when you and your workers have closed for the day, your website is still working hard to bring more customers to your business.

Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.

And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales person.

Picture this scenario: For instance you are looking for an apple phone to buy, which of these two would you prefer? Driving around searching for a local store that sell these phone or sitting on your sofa at home, shopping for this phone online? Obviously, most people prefer the latter. That’s exactly why smart business owners build their own website – to showcase what they can offer to customers.

Make the Right First Impression with Professional Web Design


Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.
Professional web design should include (but is not limited to) the following elements:

Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times. Navigation menus should be clear and simple, helping visitors find what they’re looking for in just a few moments.

Attractive Design – Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. A professional site has a balance between attractive design and content that’s easy to read and quick to load.

Helpful Content – The content on your site should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.

Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.

Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.

Easy Conversion – Your website should make it easy for visitors to convert with a quick and simple check-out process. e.g Your shopping cart should also be easy for customers to use and come back to if they click away from your page.

If you don’t have the resources in-house to design and maintain a professional, working website, then you may need to get help from a web design agency or programmer. (But more on that in the next section!)

How to Get Started with a Website for Your Business


However, if you are serious about launching a professional website and optimizing your site for the search engines, then you may want to work with a professional programmer or web design agency. Though working with web design professionals does require an up-front investment, you will find that the money you spend on professional web design services is well worth it.

For one, a web design designer knows what it takes to design a site that offers a positive user experience. They can create clean and simple navigation that makes it easy for your site visitors to find the content they are looking for. And even easier for them to make a purchase once they’ve found what they need.

A web designer can also create web page content that is optimized for the search engines. SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.

If you need help designing an attractive website that’s optimized for the search engines and easy to navigate at a cheap affordable price, then it’s time to involve the experts. Our web design team at JobAnchor Marketing provides web design services to help brands like yours reach new audiences online. Payment are made once you get a video/photo showing your website design. To get started with our web design services, click on the button below.